One of the first steps in designing  a logo or website is to pin down the client’s brand personality. A useful way to do this is to ask them to select appropriate adjectives from a list. 5 or 6 should do it. Here’s a list I put together…

Absorbing
Adorable
Academic
Adventurous
Alternative
Appealing
Artistic
Athletic
Attractive
Bold
Breathtaking
Bright
Business-like
Busy
Calm
Camp
Capable
Caring
Casual
Charming
Cheerful
Chic
Classic
Clever
Collaborative
Colorful
Comfortable
Complex
Conservative
Contemporary
Convenient
Cool
Crazy
Creative
Custom
Cutting Edge
Cynical
Daring
Dashing
Dazzling
Deep
Delicate
Delightful
Detailed
Dramatic
Dry
Dynamic
Earthy
Eccentric
Edgy
Efficient
Elegant
Elevated
Enchanting
Endearing
Energetic
Ethereal
Excellent
Exciting
Exuberant
Fabulous
Familiar
Fancy
Fantastic
Fashionable
Festive
Fierce
Flirty
Formal
Fresh
Friendly
Fun
Functional
Futuristic
Glamorous
Graceful
Helpful
Hip
Historic
Honorable
Impressive
Industrial
Informal
Innovative
Inspiring
Intense
Inviting
Low Maintenance
Lively
Lush
Majestic
Modern
Natural
Nautical
Nifty
Noisy
No-nonsense
Nostalgic
Novel
Old
One-of-a-kind
Organic
Playful
Pleasant
Powerful
Predictable
Professional
Psychotic (this one’s for James)
Quaint
Quirky
Radiant
Rebellious
Relaxing
Reliable
Retro
Revolutionary
Ritzy
Romantic
Royal
Rustic
Scholarly
Secure
Serious
Sexy
Silly
Sleek
Smart
Soothing
Sophisticated
Stable
Stimulating
Striking
Strong
Stunning
Stylish
Swanky
Tasteful
Traditional
Trustworthy
Unconventional
Unique
Upbeat
Urban
Versatile
Vintage
Whimsical
Wild
Witty
Wistful
Youthful
Zany